It was a full conference room at Protea Hotel GRA Ikeja with journalists and media representatives at the official launch of Airtel’s new product Smart Connect 2.0.
To reach their target market Airtel adopted a simple but catchy phrase tagged, OVAJARA. To help spread the word better they enlisted the services of veteran Actors Mr. Kunle Bantefa, Madam Ayo Mogaji and Mr. Mongo Kalu who is known for his comedy role as Akpan in the DoGood comedy series. They gave a hilarious performance in the television commercial which was formally launched at the press brief with the attendance of the comedic thespians.
Radio is not left out as Jeremiah Gyang, Adekunle Gold and Phyno, reeled out wonderful tunes in Hausa, Pidgin and Yoruba and Igbo songs to further preach the gospel of Airtel’s Smart Connect 2.0. Radio Jingles were also adopted with the phrase OVAJARA being the mantra in passing on the message.